CMOshare
Senior PPC Specialist · Dental
Google and Meta campaigns across general dentistry, implants, clear aligners, sedation and cosmetic procedures.
Independent dental PPC specialist
Good dentistry
deserves to
be found.
I’m Akin Muse. I help dental practices turn Google and Meta advertising into patient inquiries, with campaigns built around the treatments they want to grow.
Free 30-minute strategy call. No obligation.
Google Ads · Meta Ads
Dental PPC. Personally managed.
- Experience that comes with me.
- Including my work at CMOshare and Energize.
- 8 years
- Specializing in dental PPC
- 500+
- Dental ad accounts managed
- 2,000+
- Google & Meta campaigns built
01 / Meet your specialist
Agency experience.
A personal stake.
I spent eight years working inside dental marketing agencies, building campaigns for solo practices, specialty providers and multi-location groups.
That work taught me to look beyond the click. Did the right patient call? Did someone answer? Did an inquiry become an appointment? Those are the questions that make the numbers useful.
Today, I work independently with a focused roster of practices. I build your campaigns, manage the details and explain what’s happening. When you have a question, you speak to me.
Akin MuseFounder & dental PPC specialist
Akin Muse Digital Marketing
Akin Muse Digital Marketing
The experience behind the work
Energize
Senior PPC Specialist · Dental
High-value procedure campaigns, full-arch implants and account structures for multi-location practices.
Now, directly with your practice.
Independent campaign management. One point of contact. A strategy shaped around your team, your market and your goals.
02 / Built around your treatments
Different patients.
Different searches.
Someone with tooth pain and someone considering implants need different messages. Your campaigns should reflect that. Explore the approach for each treatment.
01 / General dentistry
Be the practice they find nearby.
Reach people looking for a dentist they can return to. Build around your location, the care you offer and a clear next step for new patients.
- The focus
- Local searches for exams, cleanings and family dental care.
- What we look for
- Relevant calls and confirmed new-patient appointments where tracking supports them.
02 / Emergency dental
Make it easy to call when it matters.
When a patient needs help now, clarity matters. Match urgent searches to a direct call option and the hours your practice can actually answer.
- The focus
- Urgent dental searches within the area you can serve.
- What we look for
- Calls your team can answer, with a clear route to a same-day appointment when available.
03 / Dental implants
Give considered decisions room to happen.
Implant patients have questions about treatment, suitability and cost. Build campaigns that lead to a useful consultation, with messaging that answers those questions.
- The focus
- Procedure-specific searches, from a single implant to full-arch treatment.
- What we look for
- Qualified consultation inquiries, reviewed alongside your team’s booking feedback.
04 / Invisalign & clear aligners
Help patients compare with confidence.
Patients are weighing providers, options and price. Connect the search to a clear explanation of your consultation and what makes your practice a good fit.
- The focus
- Clear-aligner and Invisalign searches relevant to your practice.
- What we look for
- Consultation inquiries and supported booking events, with lead quality reviewed.
05 / IV sedation dentistry
Start with reassurance and clarity.
Explain your approach to anxious patients in straightforward language. Match relevant searches with information about your care and a low-pressure way to speak with the team.
- The focus
- Searches for sedation options and dental care for anxious patients.
- What we look for
- Relevant patient conversations and consultation requests.
06 / Cosmetic dentistry
Turn interest into a useful consultation.
Build around the treatment a patient is considering, whether veneers, whitening or a smile makeover. Give them the information they need to take the next step.
- The focus
- Treatment-specific cosmetic searches in your local market.
- What we look for
- Consultation inquiries for the cosmetic procedures you want to grow.
03 / What gets my attention
The click is just the beginning.
A campaign has to work all the way through to your front desk. Here’s what I pay attention to, and what we’ll talk about in your reports.
Talk through your current setupCalls that deserve a closer look.
Call activity is a starting point. We look at lead quality and booking outcomes where the available data allows, so a long call isn’t automatically treated as a new patient.
Bookings, measured properly.
A click on “schedule” isn’t a confirmed appointment. We check what your booking system can reliably track and test the path before using those numbers to guide spending.
Reports you can make decisions with.
Weekly campaign reviews and monthly, plain-language reporting: what we spent, what happened and what I recommend changing next.
04 / Getting started
A clear plan.
From our first call.
We agree on the goal, build around it and check the details before your budget goes to work.
Understand your practice
A free 30-minute call about your treatments, location, patient capacity and current advertising.
Build the right campaign
Keywords, messaging and landing-page recommendations matched to each treatment and its search intent.
Test before launch
Check tags, calls and supported booking events. Agree on what counts as a meaningful inquiry.
Review and refine
Watch the search terms, review performance and adjust the campaign as real patient inquiries come in.
We’ll agree on your launch timing once account access, tracking and approvals are in place.
05 / Before we talk
A few good questions.
Choosing who manages your advertising is a big decision. Start here.
What advertising budget do I need?
The starting ad budget is $500 per month, paid to the advertising platforms. Management fees are separate. The right budget depends on your location, competition and treatments; we’ll discuss those before you commit.
Will I work directly with Akin?
Yes. I build and manage your campaigns directly. You have one point of contact for strategy, campaign questions and performance discussions.
Can you review campaigns I already have?
Yes. We can start with your current setup, what’s working and where you’re seeing problems. If a closer account review would help, we’ll discuss the access needed during our call.
How soon will I see results?
Launch timing depends on access, tracking and approvals. Inquiry volume and quality depend on your market, budget and offer, then on what we learn from the campaign. A launch date is not a guarantee of patient bookings.
Do you work with my scheduling software?
We’ll check your specific setup. NexHealth, Zocdoc, Dentrix and other systems offer different integration options. We confirm what can be measured before promising booking-level tracking.
What happens on the free strategy call?
We talk about your practice, the treatments you want to grow and your current advertising. You’ll get a clear view of what I’d look at first, whether or not we decide to work together. No account access is needed for the initial conversation.
06 / Let’s talk about your practice
What would a better month look like?
More implant consultations? A fuller hygiene schedule? Let’s start with what matters to your practice and work out what your advertising needs to do.
(210) 612-8889
Call to arrange your strategy session.